Every engagement

Qualified nurses are in short supply everywhere, and the ones actively open to relocating are already fielding offers from agencies with bigger budgets. Generic job ads don't reach them. Pflegeplace needed to find and win over internationally trained nurses before the competition did, without an in-house recruiting team.

Built a self-made automation stack (Zapier, HubSpot, Mailchimp) so leads were qualified and routed without manual follow-up

Men looking for real transformation are stuck choosing between a fitness bootcamp or a meditation retreat. Nobody was combining hard physical training with real stillness and unscripted brotherhood in one week. Iron & Zen needed to become that space from a standing start, with no existing brand, audience, or track record to point to.

Founded and built the Iron & Zen brand from scratch: name, identity, and the Iron / Zen / Brotherhood structure

Nomavillage competes for a small, picky audience: remote workers who could just as easily piece together an Airbnb, a coworking desk, and a yoga class themselves. Generic SEM and social posts don't convert someone comparing that against a real all-inclusive alternative. Nomavillage needed to prove it was cheaper and easier than doing it yourself in Lisbon, not just prettier.

Built an automated lead funnel connecting Google Ads and Instagram to ActiveCampaign via Zapier

A coliving house can be fully booked and still feel dead. Bookings alone don't create the community that makes guests rebook and refer friends. Innate needed a way to turn remote workers who'd never met into a group that actually showed up for each other, not just a room.

Ran the community calendar and member touchpoints across every location, not just the booking funnel