Every engagement

Every freelance engagement since 2021, 10 projects in all. Four flagship campaigns told in full below, then every other engagement.

Flagship marketing campaigns

Pflegeplace · Growth & Acquisition Lead · 2021–23

Creating Nurse Lead Funnels

The marketing problem

Qualified nurses are in short supply everywhere, and the ones actively open to relocating are already fielding offers from agencies with bigger budgets. Generic job ads don't reach them. Pflegeplace needed to find and win over internationally trained nurses before the competition did, without an in-house recruiting team.

The marketing plan

Built the candidate funnel A to Z, from first contact through to handover to the employer

The marketing result

Candidate funnel built end-to-end, first contact to employer handover

Read the full case study →

Iron & Zen · Growth Marketer & Co-Host · 2024–

Marketing a Men's Retreat

The marketing problem

Iron & Zen was built on a thesis about an audience nobody markets to directly: men who are successful on paper and have quietly lost their connection underneath it. That thesis only pays off if the marketing reaches them without naming the thing they won't say out loud. And the content had to keep coming, week after week, without turning into a weekly scramble or a stack of SaaS subscriptions.

The marketing plan

Built the brand and the storytelling around the underserved-audience thesis, rather than positioning it as another bootcamp or meditation retreat

The marketing result

Content production and publishing running as a system, not a weekly scramble

Read the full case study →

NomaVillage · Coliving Host, then Marketing Manager · 2021 · 2025–

Finding Home in Lagos

The marketing problem

NomaVillage competes for a small, picky audience: remote workers who could just as easily piece together an Airbnb, a coworking desk, and a yoga class themselves. Generic SEM and social posts don't convert someone comparing that against a real all-inclusive alternative. NomaVillage needed to prove it was cheaper and easier than doing it yourself in Lisbon, not just prettier.

The marketing plan

Spent the first year on site as a coliving host, living day to day with exactly the audience the marketing now addresses

The marketing result

Grew to 172 guests from 27 countries with a 4.8-star Google rating

Read the full case study →

Innate Experiences · Marketing & Sales Lead · 2023–24

Redefining Co-living

The marketing problem

A coliving house can be fully booked and still feel dead, so filling beds was never the whole job. Innate had no brand yet and no story anyone had heard, and the cohorts still had to fill with the right entrepreneurs, freelancers and digital nomads, from a standing start.

The marketing plan

Established the brand from the ground up and developed the storytelling behind it

The marketing result

100% occupancy of every available coliving place

Read the full case study →

Every other engagement

01 / 06

unit.cloud

B2B Lead Gen for a Cloud Consultancy

B2B Lead Generation & Marketing Automation · 2026–

unit.cloud

unit.cloud sells migrations, custom infrastructure, automation and AI agents, GPU compute and managed services: considered purchases with long cycles and a small, specific buying committee. Broad paid reach burns budget on an audience that size. The obvious shortcut is to automate the content, but automated writing is exactly what makes a technical buyer close the tab. The pipeline had to be automated without automating the writing.

Marketing approach

Ran B2B lead generation through LinkedIn campaigns aimed at German Mittelstand IT decision-makers rather than broad paid reach
Built a content pipeline that automates distribution but not authorship: blog posts stay human-written and ship to LinkedIn in one click, through purpose-built interfaces that take the friction out
Built the new website, and NimbusVault, the CMDB and IT-documentation tool that replaced the team's spreadsheets

Marketing outcome

B2B lead pipeline running on targeted LinkedIn campaigns instead of broad paid spend
Content shipping as a system: human-written, one-click distribution, no SaaS stack bought for it
New website and NimbusVault both live and in active use

LinkedIn AdsAstroPostHogVercel

View full details →IcanSpeak →

02 / 06

IcanSpeak

Growing a School Without Paid Ads

Growth Marketing Consultant · 2021–23

icanspeak.it

German classes are a commodity: anyone can list a course. IcanSpeak needed to look like the credible choice to students who'd never heard of it, with no existing brand or student base to point to, and no ad budget to buy its way in front of them.

Marketing approach

Opened up B2B clients through a LinkedIn drip campaign instead of buying reach
Built the drip so enquiries ran through to enrolment without manual follow-up
Built and launched the school on Teachable, from course structure to checkout

Marketing outcome

120 new participants in a single half-year
Grown with no paid acquisition at all
Later grew into an online platform for language learning

TeachableLinkedInEmail automation

← unit.cloud View full details →DeutschAcademy →

03 / 06

DeutschAcademy

From Nurse School to Learning Platform

Marketing & Growth Lead · 2021–

deutschacademy.com

The nurse pipeline into Germany runs through language certification first, and there was no school built specifically around that path, so students defaulted to generic German courses that didn't map to what German employers actually required. The harder problem came later: a school built for one narrow audience had to become a platform anyone learning German could use, without throwing away what made it work for nurses.

Marketing approach

Won the first customers and investors, and built the WordPress site and the acquisition funnel
Grew it out from a nurse-focused school into an open platform for general German, A1 to C1, built from real classroom material rather than generic course content
Wired exam prep for telc, Goethe-Zertifikat, TestDaF and DTZ to run in symbiosis with Pflegeplace, so the recruitment side and the learning side feed each other

Marketing outcome

412+ learners on the platform, from A1 to C1
60+ grammar topics and 664 exercises built out
Exam prep for telc, Goethe-Zertifikat, TestDaF and DTZ running alongside Pflegeplace

WordPressGoogle WorkspaceMeta AdsCanva

← IcanSpeak View full details →Narangyoga →

04 / 06

Narangyoga

New Yoga

Marketing Manager · 2024

narangyoga.com

Narangyoga had no brand identity to market yet. Before any campaign could work, the studio needed a visual and verbal identity that gave people a reason to choose it over every other yoga brand on Instagram.

Marketing approach

Created the brand identity from scratch: name, visual direction, and voice
Built and automated the lead funnel from Google Ads and Instagram into Mailchimp
Ran SEM and social campaigns to grow the audience around the new identity

Marketing outcome

Brand identity created from scratch
Social media audience grown
Lead funnel automated

InstagramCanvaGoogle AdsMailchimp

← DeutschAcademy View full details →Colevitate →

05 / 06

Colevitate

Merging Four Personality Frameworks

Founder & Builder · 2026–

colevitate.com

Every personality framework has its true believers and its skeptics, and each one only tells part of the story. Nobody was combining MBTI, Big Five, Human Design, and 4 Color Types into a single profile, so anyone curious about themselves had to pick one lens and ignore the others, or run four separate quizzes with no way to reconcile a self-aware Feeler on one test against a colder Thinker on another.

Marketing approach

Built the full product myself in Next.js: four independent assessments, a weighted scoring matrix across four combined axes (Energy, Structure, People, Novelty), and a shareable export card
Wired up Google and email-magic-link auth on a Postgres backend via Supabase, with results saved client-side by default so nobody has to sign up just to see themselves
Ran the business analysis myself too: mapped the competitive landscape and confirmed no direct consumer competitor combines this many frameworks into one profile

Marketing outcome

Live at colevitate.com with all four assessments working end-to-end
Full auth and database layer shipped, ready for saved profiles and retake history
Team/workplace and compatibility-matching features mapped as the next build

Next.jsSupabaseStripeVercel

← Narangyoga View full details →NimbusVault →

06 / 06

NimbusVault

Building a Real CMDB

Builder · 2026–

Built for unit.cloud

unit.cloud's IT department was tracking servers, storage, and client environments in spreadsheets and scattered docs: no revision history, no way to see what depended on what, and credentials sitting in plain text wherever someone last pasted them. Off-the-shelf CMDB tools like Docusnap or i-doit are built for teams managing hundreds of assets across many customers, not a single in-house department that needed something closer to a structured wiki.

Marketing approach

Built a single-tenant Astro app from scratch: typed records (servers, databases, applications, and free-text docs) with structured fields, full diffed revision history, and a directed relationship graph with cycle detection
Added an encrypted credentials layer (AES-256-GCM, masked by default, every reveal audit-logged) so license keys and passwords stop living in plain text
Iterated against real client requirements: consolidated an early wiki-shaped model and a bolted-on asset table into one unified Collections + Items structure once real usage showed the split was more confusing than useful

Marketing outcome

In active use by unit.cloud's IT department, tracking real servers and infrastructure
Every credential reveal audit-logged; every record change diffed and kept in revision history
Deployed on Vercel + Neon Postgres, with a live English/German UI toggle

AstroPostgresDrizzleVercel

← Colevitate View full details →

The birds-eye view