IcanSpeak
Growing a School Without Paid Ads
The challenge
German classes are a commodity: anyone can list a course. IcanSpeak needed to look like the credible choice to students who'd never heard of it, with no existing brand or student base to point to, and no ad budget to buy its way in front of them.
The approach
- Opened up B2B clients through a LinkedIn drip campaign instead of buying reach
- Built the drip so enquiries ran through to enrolment without manual follow-up
- Built and launched the school on Teachable, from course structure to checkout
Outcome
- 120 new participants in a single half-year
- Grown with no paid acquisition at all
- Later grew into an online platform for language learning