IcanSpeak
Building an Online School
The challenge
German classes are a commodity: anyone can list a course. IcanSpeak needed to look like the credible choice to students who'd never heard of it, with no existing brand or student base to point to.
The approach
- Built and launched the school on Teachable, from course structure to checkout
- Ran LinkedIn outreach and Google Ads to find first students without a referral base
- Managed enrollment campaigns end-to-end, from ad to paying student
Outcome
- Online school launched and scaled
- Hundreds of students enrolled
- LinkedIn lead-generation pipeline built