Pflegeplace
Creating Nurse Lead Funnels
The challenge
Qualified nurses are in short supply everywhere, and the ones actively open to relocating are already fielding offers from agencies with bigger budgets. Generic job ads don't reach them. Pflegeplace needed to find and win over internationally trained nurses before the competition did, without an in-house recruiting team.
The approach
- Built the candidate funnel A to Z, from first contact through to handover to the employer
- Owned paid acquisition across Meta and Google Ads, targeted at nurses considering relocation to Germany
- Ran a self-made automation stack (Zapier, HubSpot, Mailchimp) so leads were qualified and routed without manual follow-up
- Carried the commercial side in parallel: controlling and project profitability, investor conversations and financing, talent sourcing and Scrum delivery
Outcome
- Candidate funnel built end-to-end, first contact to employer handover
- Nurses successfully placed with German employers
- Cost-per-lead reduced through targeting on Meta and Google