Pflegeplace
Creating Nurse Lead Funnels
The challenge
Qualified nurses are in short supply everywhere, and the ones actively open to relocating are already fielding offers from agencies with bigger budgets. Generic job ads don't reach them. Pflegeplace needed to find and win over internationally trained nurses before the competition did, without an in-house recruiting team.
The approach
- Built a self-made automation stack (Zapier, HubSpot, Mailchimp) so leads were qualified and routed without manual follow-up
- Ran LinkedIn Ads campaigns targeted specifically at nurses considering relocation to Germany
- Owned the funnel end-to-end: landing pages, lead scoring, and nurture sequences
Outcome
- Automated lead funnel built end-to-end
- Nurses successfully recruited for Germany
- Cost-per-lead reduced through targeting