Freelance growth marketing
Edgar Kretschmann
I find the audience nobody is bidding on, and build the funnel that reaches them.
- hello@edgarkretschmann.com
- edgarkretschmann.com
- linkedin.com/in/edgarkretschmann
- Munich & Berlin · CET
At a glance
- Availability
- Immediately
- Day rate
- On request
- Start date
- No notice period — immediate start
- Engagement
- Freelance — project or retainer
- Location
- Munich & Berlin · CET
- Working model
- Remote-first, on-site in Munich, Berlin and Augsburg possible
- Languages
- German (native), English (fluent)
- Industries
- Cloud & IT services, hospitality & coliving, healthcare recruiting, education, wellness
Results
- NomaVillage4.8of 5Over 172 guests. From a single coliving house to a coworking and coliving base in Lagos, Portugal.
- Innate Experiences100%Occupancy of every available coliving place — marketing, qualification and closing in one hand.
- IcanSpeak120New participants in a single half-year, with B2B clients opened up through a LinkedIn drip campaign.
- DeutschAcademy412+Learners on the platform, A1 to C1, built out of real classroom material.
What I do
Paid acquisition
Meta Ads, Google Ads, LinkedIn — campaign build, targeting, budget and reporting.
Funnel & conversion
Funnel diagnosis, landing pages, CRO, A/B tests and conversion copy.
Lifecycle automation
Drip and nurture tracks, email automation, CRM integration — follow-up that runs on its own.
Audience research
Market and segment research, to find the underserved audience before budget goes into the obvious one.
Implementation
Hand-built funnel pages instead of page-builder templates — they load faster and carry more per page. Plus WordPress, integrations and internal tools.
Measurement
PostHog for A/B tests and retargeting. Without third-party cookies the tracking runs server-side: Conversions API from first-party data, contextual targeting instead of behavioural profiles.
Brand & content
Positioning, brand building, copy and content production — AI-assisted where it speeds up delivery.
Build vs. buy
Replace or automate away expensive SaaS where a self-built tool does the same job. Lower running costs, and the data stays first-party.
Selected projects
The engagements the profile leads with — each one opens the full case study.
unit.cloud
B2B Lead Generation & Marketing Automation
At unit.cloud I run B2B lead generation over LinkedIn for a boutique cloud and infrastructure consultancy, and built the content pipeline, the new website and NimbusVault behind it.
B2B lead pipeline running on targeted LinkedIn campaigns instead of broad paid spend
Case study →NimbusVault
Builder
I built NimbusVault for unit.cloud's IT department: a CMDB tool with typed records, revision history, a relationship graph, and encrypted credentials, replacing the spreadsheets they used before.
In active use by unit.cloud's IT department, tracking real servers and infrastructure
Case study →NomaVillage
Coliving Host, then Marketing Manager
I spent a year on site as NomaVillage's coliving host, then returned on an advisory retainer to run the marketing: the systems that grew a single Lagos house into a 4.8-star, 172-guest international community.
Grew to 172 guests from 27 countries with a 4.8-star Google rating
Case study →Iron & Zen
Growth Marketer & Co-Host
For Iron & Zen, a seven-day men's retreat in Portugal, I run the brand, storytelling, acquisition and community building, plus the automation pipeline behind the content, and co-host the cohorts on site.
Content production and publishing running as a system, not a weekly scramble
Case study →DeutschAcademy
Marketing & Growth Lead
DeutschAcademy started as a German school for nurses heading to German employers, where I won the first customers and investors and built the site and funnel. It's now an open A1–C1 platform with 412+ learners.
412+ learners on the platform, from A1 to C1
Case study →Innate Experiences
Marketing & Sales Lead
At Innate Experiences I established the brand and the storytelling behind it, then filled the coliving cohorts through Meta cross-marketing against LinkedIn audiences, reaching 100% occupancy of every available place.
100% occupancy of every available coliving place
Case study →Pflegeplace
Growth & Acquisition Lead
At Pflegeplace I built the candidate funnel from first contact to employer handover and owned paid acquisition on Meta and Google, alongside controlling, financing conversations and talent sourcing.
Candidate funnel built end-to-end, first contact to employer handover
Case study →IcanSpeak
Growth Marketing Consultant
At IcanSpeak I grew an online German school with no paid acquisition, opening up B2B clients through a LinkedIn drip campaign that carried enquiries to enrolment on its own: 120 new participants in a single half-year.
120 new participants in a single half-year
Case study →
Career
- 2026–Retainerunit.cloud — B2B Lead Generation & Marketing Automation · Augsburg
- 2026–NimbusVault — Builder · Augsburg · remote
- 2021 · 2025–Advisory retainerNomaVillage — Coliving Host, then Marketing Manager · Lagos, Portugal · remote
- 2024–RetainerIron & Zen — Growth Marketer & Co-Host · Porto, Portugal
- 2021–RetainerDeutschAcademy — Marketing & Growth Lead · Remote
- 2023–24Innate Experiences — Marketing & Sales Lead · Portugal · hybrid
- 2021–23Pflegeplace — Growth & Acquisition Lead · Remote
- 2021–23IcanSpeak — Growth Marketing Consultant · Remote
- 2021–2022TÜV Rheinland Group — International Recruitment Consultant · International partner acquisition
- 2015–2020Language teaching — Fons, inlingua, Start LF, Alpadia, Eurasia · Germany and abroad
- StudiesFriedrich Schiller University Jena
Also built
Colevitate
Colevitate takes MBTI, Big Five, Human Design, and 4 Color Types and weaves the results into one combined personality profile, scored across four axes instead of picking a single framework to trust.
Narangyoga
At Narangyoga, I handled marketing campaigns, automated lead funnels, and managed SEM and social media efforts. I also worked as a brand creator and marketing strategist to shape the company's identity.