Nomavillage

The challenge

Nomavillage competes for a small, picky audience: remote workers who could just as easily piece together an Airbnb, a coworking desk, and a yoga class themselves. Generic SEM and social posts don't convert someone comparing that against a real all-inclusive alternative. Nomavillage needed to prove it was cheaper and easier than doing it yourself in Lisbon, not just prettier.

The approach

• Built an automated lead funnel connecting Google Ads and Instagram to ActiveCampaign via Zapier
• Ran and optimised SEM campaigns targeted at digital nomads weighing Lagos against Lisbon and other nomad hubs
• Integrated paid search with social content so channels reinforced each other instead of running in parallel