narangyoga.com
Narangyoga
New Yoga
The challenge
Narangyoga had no brand identity to market yet. Before any campaign could work, the studio needed a visual and verbal identity that gave people a reason to choose it over every other yoga brand on Instagram.
The approach
- Created the brand identity from scratch: name, visual direction, and voice
- Built and automated the lead funnel from Google Ads and Instagram into Mailchimp
- Ran SEM and social campaigns to grow the audience around the new identity
Outcome
- Brand identity created from scratch
- Social media audience grown
- Lead funnel automated