Innate Experiences
Redefining Co-living
The challenge
A coliving house can be fully booked and still feel dead, so filling beds was never the whole job. Innate had no brand yet and no story anyone had heard, and the cohorts still had to fill with the right entrepreneurs, freelancers and digital nomads, from a standing start.
The approach
- Established the brand from the ground up and developed the storytelling behind it
- Filled the cohorts through Meta cross-marketing run against LinkedIn audiences rather than generic coliving keywords
- Owned partnerships, locations, group composition and logistics alongside the marketing
Outcome
- 100% occupancy of every available coliving place
- Marketing, qualification and closing all handled in one hand
- Brand and storytelling built from scratch