Innate
Redefining Co-living
The challenge
A coliving house can be fully booked and still feel dead. Bookings alone don't create the community that makes guests rebook and refer friends. Innate needed a way to turn remote workers who'd never met into a group that actually showed up for each other, not just a room.
The approach
- Ran the community calendar and member touchpoints across every location, not just the booking funnel
- Built location-specific Unbounce landing pages feeding Typeform-qualified leads into ActiveCampaign nurture sequences
- Managed Meta Ads targeting digital nomads by travel/work intent rather than generic coliving keywords
Outcome
- Always sold out
- Excellent reviews
- High customer retention